Mafer Flores Segueda is a LATAM Analyst at datacenterHawk, providing market intelligence and strategic insights to help providers, investors, vendors, hyperscale users, and brokers make well-informed decisions around data center real estate. She previously served as Sales Manager for Strategic and Global Accounts at KIO Data Centers, where she led multi-megawatt deals and drove growth across industries including banking, finance, telecom, and cloud.

With a strong background in business development, sales, and strategic partnerships, Mafer is also a passionate advocate for increasing the visibility and participation of women in the data center industry.